2-TEN FM (1996)

I'm not sure whether this is simple (in a good way) or uninspiring.  Key information is clear - so I suppose it has done its job.

The station is called 2-Ten because it started on 210m on Medium Wave and was called Radio 210.  Was it / is it sensible to keep calling it 2Ten nowadays? - hmm...debateable.  Because it's been going so long locals will know the name, but the name on its own doesn't say where the station is or what frequency it is on.  A competitor in the area has a boring but a possibly more sensible name of Reading 107fm.